The growing popularity of brown hair on TikTok is not just a new trend, but a phenomenon that is attracting the attention of many. In an era where every choice seems dictated by economic factors, what is driving so many people to give up lighter shades to embrace this darker regrowth ? Is it simply a matter of style or is there something deeper guiding this trend? Let’s discover together why brown hair is dominating the scene and how a seemingly simple choice can reflect a broader economic reality. We invite you to read the entire article to learn more about how a change in hair color can represent a surprisingly sophisticated recession indicator in our modern lives.
The essentials in a few points
- 🎥 TikTok becomes the stage for the brown hair trend.
- 💰 Brown hair as an economic choice, less expensive than blonde.
- 📉 An unexpected recession economic indicator.
- ✂️ Decrease in visits to hair salons to save money.
- 🕶️ Fashion influenced by economic conditions, with a darker regrowth accepted.
TikTok and the new brown hair trend
In recent months, TikTok has seen an explosion of content dedicated to brown hair, demonstrating how this trend is taking hold worldwide. The platform, which often serves as a mirror of reality, reflects a significant change in style choices, related not only to aesthetic reasons but also economic ones. Videos showing the transition from blonde shades to brown hues are getting millions of views, confirming that this is a trend many are embracing.
Brown hair: an economic choice
Opting for brown hair has become a decision not only of style but also of economic savings. Unlike blonde shades, which require constant and costly maintenance, brown hair proves to be a more economical choice. Former blonds , in particular, are embracing the brunette aesthetic as a way to cut costs without sacrificing style. This change is particularly relevant during a time when many people are looking to save money.
An unexpected economic indicator
The shift to brown hair is seen by some analysts as a recession indicator . The lipstick theory, which posits that during periods of economic crisis, sales of less expensive cosmetics increase, also applies to hair fashion. Similarly, the hemline index, which links the length of dresses to economic conditions, suggests that fashion and economy are closely related. In this context, the choice to dye hair brown could reflect a response to the current economic situation.
Decrease in salon visits
Another aspect to consider is the decline in visits to hair salons, undoubtedly influenced by economic factors. The average cost of a visit to the hairdresser is around 51 euros, an expense many prefer to avoid in times of economic hardship. Highlights, such as balayage or shatush, can cost up to 300 euros, making brown hair a more economical and practical solution.
This hair color will be all the rage in spring 2025, you can afford it too.
Fashion influenced by the economy
The trend of brown hair demonstrates how fashion can be strongly influenced by economic conditions. With fewer visits to the salon, many people accept a darker regrowth , maintaining a natural and less expensive style. This choice not only reflects an economic necessity but also represents a reaction to the crisis, showing how people adapt their style based on available resources.
In summary, the trend of brown hair on TikTok is not just a matter of aesthetics, but represents a cultural and economic shift. As a mirror of society, TikTok shows us a trend that is as much a style as it is a strategy for economic survival.
