A new concept of supermarket is emerging in the market, revolutionizing the traditional shopping experience. This innovative model proposes a prepayment , thus reversing the classic process in which payment occurs at the store exit. This disruptive approach could redefine how consumers interact with retail outlets.
The essentials in a few points
- 🛒 New supermarket concept : Prepayment for a new shopping experience.
- ⏱️ Efficiency : Reduced waiting times thanks to quick access technology.
- 🎥 Advanced surveillance : Use of smart cameras to monitor purchases.
- 💸 Refunds : Possibility of a refund if the purchase is less than the deposit.
- 🚫 Technical issues : Cases of double billing raise concerns about reliability.
Disruptive model
The disruptive model in question is inspired by hard-discount chains like Aldi, which has managed to establish itself in various international markets. By allowing prepayment, supermarkets can reduce waiting times and improve the efficiency of the purchasing process. This paradigm shift could attract customers eager for speed and convenience.
Store access
Access to the store is facilitated by modern technology, allowing customers to scan a QR code or use a credit card to make a 12 euro deposit . This entry method enables a simplified management of customer flows while ensuring financial security for the supermarket, which can thus ensure that only customers who have paid a deposit can enter.
Surveillance through smart cameras
A key feature of this model is the use of smart cameras to monitor purchases made by customers. This technology allows for real-time tracking of selected products, thus eliminating the need for a checkout at the exit. Intelligent surveillance offers considerable advantages in terms of theft prevention and optimizing the customer experience.
Possible refund
Another interesting aspect of this model is the possibility for customers to receive a refund if the amount of their purchases is less than the initial deposit. However, refund times can vary depending on the banks, which can sometimes cause inconvenience for consumers. It is crucial that the system is clear and efficient to avoid frustrations.
Reported issues
Despite the appeal of this new method, some issues have been reported, particularly cases of double billing due to user errors. These incidents raise questions about the reliability of the system and the need for adequate training for customers to avoid misunderstandings.
Precedents
It is interesting to note that this prepayment concept is not without precedent. The giant Amazon had launched the Just Walk Out initiative, which was eventually abandoned due to reliability issues. This past experience highlights the challenges related to implementing advanced technologies in the retail sector.
Example in Frankfurt
A concrete example of this innovative model can be observed in Frankfurt, where a store using artificial intelligence operates 24/7. This retail outlet, inspired by both Aldi and Amazon models, demonstrates the potential of innovation in the large-scale distribution field and could serve as a prototype for other supermarkets.
Potential for expansion in Europe
If this concept proves to be fruitful, it could pave the way for an expansion in Europe . The European market, known for its diversity and adaptability, could embrace this type of innovation, thus revolutionizing the shopping experience for consumers. However, brands will need to face the challenges related to the implementation and management of these new systems to ensure long-term success.
